Boulder Logo Design

Logo Design

This Boulder Logo Design Conscious Key project started with a request for a quote through our Cloudburst website contact form.  New to the Boulder, CO, area and in the process of solidifying a space for their store on the beautiful Pearl Street Mall, the Conscious Key folks were looking to develop a new logo design for their business that communicated their philosophy and storefront accurately.  The Pearl Street Mall has a great deal of foot traffic, high visibility, and definitively portrays the iconic image of Boulder with small, local shops, great atmosphere, and the Flatirons as the natural backdrop and scenery for the setting.

With very little logo design direction we set to work brainstorming ideas based on the name and the description of their store.  The Conscious Key “will sell products and services that promote consciousness and awareness, like gem stones, books, health products, art, meditation chairs etc.  Things that help people find there own self.”  After several internal rounds of sketches, brainstorming, and creative efforts, we delivered a first round of logo design ideas to the Boulder company that covered a huge variety of styles hoping that one would hit close to the owners’ hearts.  After feedback and close communication with the client, rounds two and three of the logo design and revision process were spent refining one of our initial logo design ideas, customizing the font, tweaking the colors and playing with horizontal and vertical layouts.  This process took place over a couple of weeks time.

The final logo design that was chosen incorporates elements of a yin-yang sign, the consciousness colors of the crown and brow chakras and the symbolic meanings of the snake and dolphin.  All of these small details add to the deeper meaning of the Conscious Key logo as a part of this Boulder Logo Design Project.