25 Apr 2011

Denver Energy Logo Design

Logo Design
Denver Logo Design

The Home Energy Saving Solutions logo design was created in early 2011, and incorporates a rich & vibrant green, as well as an energy efficient bulb as a substitution for the letter “E” of “energy” in the company name.  We initially began working with Home Energy Saving Solutions on the logo design as part of a greater project that included the logo, and then designing and developing a website based on that logo design to inform customers about their services, home energy efficiency improvements, home energy audits for customers in the Austin, Texas, area.

We were challenged on this project to create a simple, icon, and memorable logo that conveyed the concepts of “Home”, “Energy”, “Efficiency”, and “Environmental Improvements” for homeowners as well as green energy solutions.  Green became the obvious color choice, but we worked closely with the client to dial that color choice in to something bold, bright, and easily readable on both light and dark background colors.  Other elements within the logo, like the CFL bulb, by itself does not read as a specific letter, but within the logo design, this energy efficient iconic graphic takes on new meaning, and clearly conveys the energy message that is core to this companies values and services. Additionally, a roofline graphic element was extended from the top of the first letter of the company name, and extends across the entire logo to create the effect of a home building protecting interior elements, like the energy efficient bulb.  The termination of that roofline is pointed, and gives the logo design a modern and edgy look that the client was also looking for.

In the main image  of the logo design above, you will see various examples of the logo deliverables, including full color, single color, and inverted options for use on darker background, also shown in full color and single color options.  These files were delivered to the client in a variety of formats for maximum flexibility and use, including transparent .gif, .png, and .eps vector formats so that the client can use in other formats, and re-size the image without any loss in quality.




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