Boulder’s Gorilla Logic engaged Cloudburst to update their sales and marketing brochure designs and print materials for several of their software products, as well as corporate marketing materials and other brand collateral like business cards, T-Shirt, and water bottle designs. The primary goal for this project was to create a unified, branded, and contemporary look for the brochure designs, business cards, and other print materials for use at trade shows, conventions, and online marketing as well for this Boulder company.
The existing company logo design was the primary inspiration for the brochure design and print materials, along with a thorough analysis of the Boulder company’s existing marketing materials and brochure designs. Incorporating the existing brand colors and fun marketing message, we explored brochure design ideas that featured the unique product logos, and large primary graphic images to show the software product and “gorilla” company theme off in a unique and compelling way.
Brochure Design Elements & Details
The front of the product brochure designs have limited, and concise product messaging with clear iconography for various operating systems that use the product, as well as the company logo and clear web contact info. The large background was chosen to exactly match the background of the Boulder company’s website design to create a consistent, compelling, and rich visual user experience. The rear side of the brochure designs have more detailed product features and functionality that highlight the benefits of each product, and improvements over previous product versions.
Brochure Design Production / Printing
After the design concepts and brochure designs were finalized with this Boulder company, physical design proofs were ordered to have the final print documents approved. A heavy-weight, slightly glossy paper was chosen, and the documents were printed in full CMYK color, with full bleeds so the color reaches the full edge of all pages. A local Boulder county printing company was used for the final Brochure print production, and several runs of these designs were ordered and delivered on short notice and with great success and product quality. The end result was a stunning set of brochure designs and marketing materials that create an incredibly professional image for the Boulder software business, and a consistent brand identity for their product lines.
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