Mishawaka Poster
This live concert poster was created for the Mishawaka Amphitheater to promote a summer show at the venue, as well as promotions around the Colorado Front Range. Wish We Were Floyd is a live band that recreates the the Pink Floyd experience at their shows, so the design had to quickly communicate the connection to Pink Floyds’ music by using classic imagery and font treatments that are unmistakably “Floydian”.
The title font treatment was modernized by creating a 3D vanishing depth on the lettering, and then adding highlights to enhance the effect. Strong and bold event info at the bottom pulled colors out of the classic Pink Floyd prism rainbow to tie everything together.
Veritext Video Brochure
Cloudburst is responsible for many of the marketing materials for Veritext, a National Deposition & Litigation Services Firm. Clean and bold, the Veritext designs represent a more corporate style. This recent brochure was made to promote their new video technologies offered to their clients and was just a part of a much broader marketing campaign including a html email campaign, postcards and online graphics.
The Conscious Key
The Conscious Key project started with a request for a quote through our website contact form. New to the Boulder, CO, area and in the process of solidifying a space for their store on the beautiful Pearl Street Mall, the Conscious Key folks were looking to develop a logo.
With very little design direction we set to work brainstorming ideas based on the name and the description of their store. The Conscious Key “will sell products and services that promote consciousness and awareness, like gem stones, books, health products, art, meditation chairs etc. Things that help people find there own self.” We delivered a first round of logo design ideas that covered a huge variety of styles hoping that one would hit close to the owners’ hearts. Rounds two and three were spent refining one of our initial logo ideas, customizing the font, tweaking the colors and playing with layouts.
The final logo design incorporates elements of a yin-yang sign, the consciousness colors of the crown and brow chakras and the symbolic meanings of the snake and dolphin. All of these small details add to the deeper meaning of the Conscious Key logo
Virginia Night Sky
This time-lapse photograph series was taken on May 10th, 2010, between 12am and 1:45am, just outside Charlottesville, Virginia. Over 80 individual exposures, each lasting 30 seconds, were later assembled in Adobe Photoshop to reveal the star trails and movement of the night sky.
The light against the horizon is minor “light polution” from the city of Charlottesville, and just out of view in the upper left corner of this photo is the North Star.
The Prairie Club
The goal for The Prairie Club project was to take their existing flash website and site functionality, and convert it into an SEO friendly HTML website with a custom built content management system. The primary challenge was to maintain the clients’ current branding, look & feel, and overall user experience using only HTML, CSS, and Javascript libraries.
Full flash websites are inherently bad for search engines, and generally don’t produce high results in organic search listings. By converting this site into HTML for the Prairie Club, not only are search listings and organic results greatly improved, but they are able to manage the site content via the custom Content Management System (CMS) and backend database that were built.
Anton Racing
The Anton Racing Website re-design project was completed for this NASCAR Camping World Series Team in March 2010. We also designed and built their original website, but were asked to upgrade the site and modernize the site design before the start the 2010 race schedule. The client request included being able to make site updates easily and quickly from the track on raceday so that the race and qualifying results could be instantly posted to the site, as well as dynamic photo gallery integration, Content Management, and Search Engine Optimization.
For this client, we opted to build the site entirely on top of WordPress and leverage the easy to use front end interface that they have developed for managing site content, as well as the option to add plugins, and other applications onto the site. The left column on the homepage is the dynamic “news” feed, which they can easily update from the track using only a cell phone to send info to the site, which will format and post it automatically. They can also login as usual and add those updates.
The Photos and Videos throughout the site are powered by Flickr, and are automatically pulled in from the Anton Racing Flickr account as soon as new photos are uploaded by members of the team at the track. Additionally, all the other pages and content on the site can be managed through WordPress directly, giving the team the ability to change content, or even create new pages whenever they need.
Black Dog Timberworks
We met Rusty Partridge, owner of Black Dog Timberworks, through a client referral in 2009. Black Dog Timberworks is located in western Maine, and the scope of the project was to create a great looking logo, and then a website that he could manage the content of going forward. Moving into the online realm was a big step for Black Dog Timberworks, but we were both convinced that with a great site, highly optimized for Search Engines, his business would certainly grow in 2010 and beyond.
Black Dog Timberworks builds hand-crafted, custom timberframe homes, barns, and structures, and we had to convey that craftsmanship and unique detail in the design of the website. To accomplish that, we decided on a highly stylized design that incorporated warm, earthy colors, wood grain and rustic textures, subtle gradients in some of the graphics and a script-like customer testimonial font, while still keeping a modern “shine” on certain design elements.
It was a project requirement that a Content Management System (CMS) be available to Black Dog Timberworks as well so that they could make changes and update the site with new photo content as they complete projects this coming year. Here is what Rusty said about the the CMS we have them using:
“you did a great job in setting things up for me to
update and change easily. I can’t tell you how much I appreciate that.” – Rusty Partridge
To make new project photos easy to update and display on their new website, we created a Flickr account for Black Dog Timberworks that allows for super easy image upload and manipulation, as well as creating slideshows with detailed descriptions for each of their new projects. By leveraging and then integrating free web software like Flickr, we were able to add functionality to the site that the client wanted, and were able to keep the cost low at the same time!
Indian Peaks Golf Course
The Indian Peaks Golf Course logo redesign was awarded to Cloudburst after an open call for proposals. The Golf Course was interested in updating the Course logo and overall public image, and then using those new brand standards on their new website and merchandise.
They asked for a logo that symbolized their name, set them apart from the competition and conveyed a professional, elegant, and contemporary image for their Golf Course. We held weekly design feedback meetings with the Board, where we presented design concepts and discussed new ideas to explore the following week. Out of this revision and feedback process, the final logo variations emerged.
To complete the project, we provided Indian Peaks with dozens of logo layout variations for the web, print, embroidery, screen printing, and other different uses on Course Merchandise like hats, shirts, pens, jackets, and towels, as well as Course signs, rugs, and even window applications. This project consisted of a complete re-branding for this Municipal Public Golf Course here in Lafayette, Colorado.
Sigma Development Group
Sigma Development Group is a Denver software development company that contacted us late in 2009 to create a new logo for their company as they went through a name change in anticipation of an upcoming product launch in early 2010. They had a very clear direction and color scheme in mind for the logo design, and we worked closely with them on color variations as well as font treatments on this design. This project was happening at the same time as the company name change, so we experimented with many different tag-lines on the logo, and finally settled on the name that was chosen.
As you can see in the design above, the final logos files were delivered as color variants over white and black, and they were provided in both raster a vector formats for use on the web or in future print projects that Sigma has in mind.
East Coast Resurfacing
This Website Design project for East Coast Resurfacing, based in Western Massachusetts, is actually the second website project we have executed for ECR. This time, we updated the look and feel of the site to accommodate wider browser widths that are standard now, as well as a large Search Engine Optimization push to get the site to rank higher and generate more business for ECR in 2010.
East Coast Resurfacing does Concrete Floor etching, Epoxy Floor coatings, and offers other flooring solutions for large industry, commercial buildings, and even huge government projects at military installations around the East Coast. For this project, it was important that we improve their online visibility, as well as convey a professional and trustworthy corporate image and brand.
The website re-design portion of this project was limited to refreshing the look and feel of the site by going with a wider web page display/layout, incorporating their existing logo, and implementing a Content Management System that would make the content easy for them to update and change in the future. In addition, we suggested adding a project Blog to the site that they could update bi-weekly with current project updates, progress, photos, and other info to really show that they are an industry leader and knowledgeable experts in their field.