The Conscious Key

The Conscious Key project started with a request for a quote through our website contact form.  New to the Boulder, CO, area and in the process of solidifying a space for their store on the beautiful Pearl Street Mall, the Conscious Key folks were looking to develop a logo.

With very little design direction we set to work brainstorming ideas based on the name and the description of their store.  The Conscious Key “will sell products and services that promote consciousness and awareness, like gem stones, books, health products, art, meditation chairs etc.  Things that help people find there own self.”  We delivered a first round of logo design ideas that covered a huge variety of styles hoping that one would hit close to the owners’ hearts.  Rounds two and three were spent refining one of our initial logo ideas, customizing the font, tweaking the colors and playing with layouts.

The final logo design incorporates elements of a yin-yang sign, the consciousness colors of the crown and brow chakras and the symbolic meanings of the snake and dolphin.  All of these small details add to the deeper meaning of the Conscious Key logo